Case Study: The Cookware Company achieves rapid reputation building and 2,000+ reviews with Bazaarvoice

New cookware brand uses product sampling to launch successfully

Blue Diamond, a new cookware brand from The Cookware Company launched through the As Seen On TV channel, faced the common challenge of overcoming buyer skepticism and rapidly building a reputation for product quality to drive early sales.

To address this, Blue Diamond used Bazaarvoice TryIt sampling to send 95 targeted product samples (with 100% of recipients submitting reviews) and Bazaarvoice Brand Edge to syndicate that content across 6,000+ retail sites. The effort produced rich, highly positive feedback (4.8 average rating; TryIt reviews were 300% longer), grew to 2,000 reviews across retailers, boosted conversion and buyer confidence, and strengthened retail partnerships.

The Cookware Company

Kirsten Foulke

Marketing Manager