Case Study: Netrauta achieves major increases in organic traffic, conversions, and engagement with Bazaarvoice

Netrauta & Taloon sees a 220% conversion lift from visitors reading reviews

Netrauta and Taloon, two of Finland’s largest online DIY retailers, faced the challenge of standing out in a crowded market and giving shoppers the information they needed across a vast product catalog. They needed a scalable way to surface authentic customer opinions and provide timely answers to product questions to improve the shopping experience and acquisition through organic search.

The retailers implemented Bazaarvoice Ratings & Reviews and Questions & Answers, recruiting brands to answer product-specific queries and generate fresh, SEO-friendly user content. The result: higher search rankings and site traffic, large lifts in conversion and revenue per visitor (review readers on Netrauta were 220% more likely to buy with 282% higher revenue per visitor; on Taloon review readers were 130% more likely to buy with 183% higher revenue per visitor), 8,000+ questions with 82% answered, and a 52% higher conversion rate among Q&A engagers—backed by dedicated internal resources and ongoing partnership with Bazaarvoice.

Netrauta

Juha Saarinen

Head of Traffic and Analytics