Case Study: Netrauta and Taloon achieve higher conversions and SEO success with Bazaarvoice

Netrauta boosts conversions by 220% with Bazaarvoice

The customer, Netrauta and Taloon, two of the largest online DIY retailers in Finland, faced the challenge of needing to stand out from competitors in their retail space. They partnered with the vendor Bazaarvoice to leverage its Ratings & Reviews and Questions & Answers solutions to capture and display customer opinions.

Bazaarvoice's solution enabled the retailers to generate fresh, SEO-friendly content and directly engage shoppers. This resulted in a better organic search position, increased site traffic, and a more compelling site experience. The measurable impact included a 220% increase in conversion among visitors who read reviews on Netrauta’s site, with similar lifts for Taloon. Furthermore, implementing Bazaarvoice Questions & Answers led to a 52% higher conversion rate among visitors who engaged with that content.

Netrauta