Case Study: Nestlé Canada improves products and customer engagement with Bazaarvoice

Nestle Canada receives 700 questions in 3 months with Bazaarvoice

Nestlé Canada, a subsidiary of the world's largest food and beverage company, faced the challenge of becoming a more consumer-centric organization to drive growth. To achieve this, they needed to better listen to and engage with their customers. They partnered with Bazaarvoice to leverage its user-generated content solutions, including Ratings and Reviews and Questions and Answers.

Bazaarvoice's solutions enabled Nestlé Canada to gather robust insights for data-driven decision making, leading to higher customer satisfaction and increased engagement. For example, the company used review data to quickly identify and reverse an unpopular product change, which caused the average customer rating for that product to jump from 1.7 to 4 stars. Furthermore, by implementing the Questions & Answers feature, Nestlé received over 700 consumer questions within three months, significantly reducing the burden on its customer service team.

Nestle Canada