Case Study: Naim Audio drives brand awareness and retail sales with Bazaarvoice Ratings & Reviews

Naim Audio Leverages Advocates To Build Awareness and Reach New Retail Shoppers

Naim Audio, a British manufacturer of high‑end sound systems, faced a common e‑commerce problem: shoppers want to hear audio gear before buying, and the brand—well known in audiophile circles but less so among general consumer electronics buyers—had little social proof to demonstrate sound quality and compete with larger competitors.

Naim implemented Bazaarvoice Ratings & Reviews to collect and syndicate authentic customer feedback to major retail sites and marketing channels. Within months they gathered nearly 1,000 reviews and saw more than 2,800 reviews displayed across retail partners, boosting brand awareness, strengthening retailer relationships, and helping drive sales in key stores.

Naim Audio

Talea Bartlett

Digital Marketing Manager