Case Study: TTI Floor Care achieves higher review volume and ratings at launch with Bazaarvoice Sampling

More review volume, less program management overhead with Bazaarvoice Sampling

TTI Floor Care North America — owner of Hoover, Dirt Devil and Oreck — needed a fast, reliable way to generate customer reviews for frequent new product launches in a category where reviews strongly influence purchase decisions. Before partnering with Bazaarvoice the company had low review volume and no coordinated acquisition strategy, leaving new products with little proof of demand as they rolled out to wide distribution.

TTI used Bazaarvoice Ratings & Reviews and Bazaarvoice Sampling with managed services to send products to brand advocates, encouraging reviews that are clearly badged as incentivized. The program drove an 86% review submission rate, produced more than 700 reviews on the brand site within months (syndicated to major retailers), and lifted average ratings — Hoover from 3.2 to 4.7 and Dirt Devil from 2.8 to 4.5 — helping secure retailer support and boost sales.

TTI Floor Care

Jim Deitzel

Director of Digital Marketing