Case Study: Midland Radio achieves $1 million revenue growth with Bazaarvoice

Midland Radio sees $1 million revenue increase by harnessing the power of user-generated content

Midland Radio, a maker of walkie-talkies for outdoor and business communication, needed to boost online reviews, improve its digital presence, and build trust with shoppers. Working with Bazaarvoice, the company used Ratings & Reviews, Social Commerce, and user-generated content to help customers feel more confident buying a product where reliability matters.

Bazaarvoice helped Midland Radio grow from about 150 reviews to more than 2,500, syndicate reviews to major retailers, and showcase customer photos and content across its site and social channels. The result was a 322% increase in time on site, a 143% lift in conversion rate, a 27% increase in average order value, and an estimated $1 million year-over-year revenue increase.

Midland Radio

Andrew Kinsman

Director of Marketing Shared Services