Case Study: Merrick Pet Care drives 10,000+ reviews and increases brand consideration with Bazaarvoice

Merrick Pet Care drives over 10,000 product reviews with Bazaarvoice

Merrick Pet Care, a leader in natural and organic pet food, faced the challenge of increasing brand consideration among highly discerning pet parents. To address this, they partnered with the vendor Bazaarvoice to leverage its Ratings & Reviews service.

The solution involved using Bazaarvoice to collect and syndicate authentic customer reviews, including a sampling program to gather feedback from advocates. This provided potential customers with influential, third-party validation. As a result, Merrick drove more than 10,000 product reviews across dozens of retail sites, with 88% of reviews on those sites coming from Bazaarvoice syndication. This significantly increased review volume and coverage, helping shoppers choose Merrick products with confidence.

Merrick Pet Care