Case Study: Overstock.com achieves 52% increase in site monetization over two years with Bazaarvoice

Maximizing Non-Converting Traffic Is All Upside For Overstock.Com

Overstock.com, a leading online discount retailer, needed a way to monetize the large share of visitors who don’t convert (industry data shows only about 3% of ecommerce traffic converts). After beginning ad sales in 2010, managing multiple partners made it difficult to measure performance and protect the site’s design and load-time standards.

Bazaarvoice Media consolidated and streamlined ad operations, built a whitelist of contextually aligned advertisers, and optimized placements (homepage, search/product pages, order confirmation) to preserve user experience. The approach boosted Overstock’s site monetization by 52% over two years while maintaining site quality and setting the stage for expansion into mobile and video.

Overstock

Burke Johnstun

Advertising Manager, Overstock.com