Case Study: L’Oréal Australia achieves higher conversions and shopper trust with Bazaarvoice

L’Oréal drives 30% higher conversions with Bazaarvoice

L’Oréal Australia sought to drive global sales by empowering shoppers to buy with confidence. Their challenge was to reach customers across a complex, non-linear purchase journey. They partnered with Bazaarvoice to leverage its Ratings & Reviews service and its extensive network.

Bazaarvoice’s solution enabled L’Oréal to collect and syndicate thousands of authentic customer reviews across its own brand sites and its retail partners' sites. This strategy of distributing user-generated content provided shoppers with trusted opinions wherever they researched products. The results were significant, including a 30% increase in conversion on a major retail partner’s site and a nearly 500% higher conversion rate on its own Kiehl’s site when visitors read reviews.

L’Oréal