Case Study: KCC's LeTAO achieves increased traffic and 190% higher purchase likelihood with Bazaarvoice Ratings & Reviews

LeTAO's review program fuels search traffic that wins new customers

LeTAO, a brand of KCC that makes and sells sweets and breads in stores, department stores and online across Japan, needed to acquire new online customers and boost brand loyalty. To address this, the company turned to Bazaarvoice to leverage customer reviews across its product pages and marketing.

Using Bazaarvoice Ratings & Reviews and BV SEO to display more than 45,000 reviews, LeTAO drove 27,000 product-page visitors in a year—mostly new users who viewed 10.5 pages per session (282% above average) and spent about six minutes longer on site. Visitors from BV SEO converted at 5.9% versus 3.1% from other channels (190% more likely to buy), while emails featuring reviews converted at 12.4% versus 10.5%; reviews also inform product development and increase overall engagement.

KCC

Yusuke Nishio

Direct Marketing Manager