Case Study: LeTAO boosts search traffic and conversions with Bazaarvoice

LeTAO boosts conversions 190% with Bazaarvoice SEO

LeTAO, a Japanese brand that makes and sells sweets, sought to acquire new online customers and increase brand loyalty. To meet this challenge, they partnered with Bazaarvoice to implement its Ratings & Reviews solution.

Bazaarvoice's solution collected and displayed customer reviews, which significantly boosted search traffic and brought high-quality new visitors to the LeTAO site. The results were substantial: visitors from Bazaarvoice's SEO were 190% more likely to buy, and the conversion rate for their email marketing increased when reviews were included. LeTAO also gained valuable product insights from the feedback.