Case Study: Lemi Shine boosts product launches and retail sales with Bazaarvoice Sampling

Lemi Shine syndicates 15,000+ reviews with Bazaarvoice

Lemi Shine, a family-owned manufacturer of household cleaning products, faced the challenge of competing against larger, more well-known brands with limited resources. To establish credibility with first-time buyers, they partnered with Bazaarvoice to leverage the voice of the customer through a sampling program and review collection.

The solution implemented by Bazaarvoice centered on using Bazaarvoice Sampling to send product samples to a community in exchange for honest feedback prior to launch, ensuring new products hit the digital shelf with user-generated content already in place. This strategy generated a high volume of authentic reviews, with Lemi Shine syndicating more than 15,000 reviews across retail sites, representing over 95% of their total review volume at retail. The results included successful product launches with high average ratings, valuable product insights, and stronger retailer relationships alongside a drop in product returns.

Lemi Shine