Case Study: Lemi Shine builds credibility with first-time buyers and fuels successful product launches with Bazaarvoice

Lemi Shine challenges established brands with consumer-generated content

Lemi Shine is a family‑owned maker of household cleaning products that faces the challenge of competing against larger, better‑known brands with limited marketing budgets. To build trust with first‑time buyers and stand out on the digital shelf, the company makes consumer‑generated content a core part of its strategy.

Lemi Shine used Bazaarvoice Sampling and Ratings & Reviews to send product samples to its Club Clean Freak community, collect pre‑launch reviews (Everyday Spray earned dozens of reviews and a 4.8 average), and syndicate more than 15,000 reviews to a dozen retail partners (>95% of its retail reviews). The approach accelerated successful launches, surfaced product and messaging improvements, strengthened retailer relationships, reduced returns, and helped drive more sales.

Lemi Shine

Josh Emshoff

Associate Brand Manager