Case Study: Le Col achieves 5x conversion with Bazaarvoice

Le Col sees 5x conversion by combining reviews and authentic images

Le Col, a premium direct-to-consumer cycling gear brand, needed to convince new shoppers that its high-end products were worth the price while expanding globally. Working with Bazaarvoice and its user-generated content (UGC) tools, Le Col used reviews and authentic lifestyle images to build trust, improve fit expectations, and support product launches across its website and marketing channels.

Bazaarvoice helped Le Col combine reviews with image galleries, syndicate high-performing content, and surface customer feedback at key points in the journey. The results were strong: shoppers engaging with galleries were 5x more likely to convert, average order value rose 12–13%, revenue per visitor increased 155%, and overall conversion rates climbed 125%.

Le Col

Andrew Longley

Head of Digital