Case Study: Land O’Lakes achieves higher retail sales, customer satisfaction, and product insights with Bazaarvoice Ratings & Reviews and Sampling

Land O’Lakes uses UGC to strengthen partnership with its retailers

Land O’Lakes, a leading U.S. agribusiness and member-owned food company, wanted to deepen its understanding of shoppers and keep developing products customers love—an effort made harder by an industry not typically associated with voice-of-the-customer content. The company’s challenge was to capture authentic feedback at scale and use it across marketing, product, and retail channels to drive better decisions and stronger relationships with consumers and partners.

Land O’Lakes implemented Bazaarvoice Ratings & Reviews and Bazaarvoice Sampling to collect and syndicate user-generated content, integrating review data into dashboards and cross-functional workflows. The program uncovered actionable insights (for example, fixing a recipe error), boosted customer engagement and trust through responses to reviews, and expanded digital shelf presence—syndicating more than 30,000 reviews to retail sites and collecting 1,000+ sampling reviews with a 100% submission rate—resulting in higher satisfaction, stronger retailer partnerships, and increased sales.

Land O’Lakes

Kirsten Salmanowicz

Former Senior Marketing Operations Manager