Case Study: Land O’Lakes strengthens retailer partnerships and boosts sales with Bazaarvoice

Land O’Lakes syndicates 30,000+ reviews with Bazaarvoice

Land O'Lakes, a major agribusiness and food company, sought to deepen its understanding of customers to guide product development. The company partnered with vendor Bazaarvoice, utilizing its Ratings & Reviews service to gather authentic customer feedback.

Bazaarvoice implemented a solution that enabled Land O'Lakes to syndicate user-generated content across retail sites and gain actionable insights. This resulted in more than 30,000 reviews distributed, directly informing recipe corrections and product development. The program strengthened retailer partnerships and fueled sales, with a Bazaarvoice Sampling campaign achieving a 100% review submission rate from recipients.

Land O’Lakes