Bazaarvoice
175 Case Studies
Case Study: La-Z-Boy achieves 13,000 new prospects with Bazaarvoice
A Bazaarvoice Case Study
La-Z-Boy Comfort Stories Campaign Drives 13,000 New Prospects
La-Z-Boy, a leading residential furniture maker, wanted to refresh its contest strategy to drive website registrations and opt-ins, increase repeat visits, and boost natural search traffic. Working with Bazaarvoice, they launched the “Comfort Stories” campaign asking customers to share how La-Z-Boy brought comfort to their lives, with major prizes and instant-win incentives to encourage participation.
The promoted contest (email blasts and homepage buttons) generated 2,722 story entries and more than 38,500 registered visitors; 12,924 (33%) directly opted in — roughly 13,000 new prospects. Entrants returned an average of 6.8 times and spent about 3 minutes per entry (≈21 minutes engagement), 67% planned a furniture purchase within 18 months, and overall site traffic rose about 8%, making the campaign a high-impact, repeatable marketing tactic.
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