Case Study: La Redoute boosts online sales and customer confidence with Bazaarvoice Ratings & Reviews

La Redoute boosts trust with 800,000 reviews using Bazaarvoice

La Redoute, a major French fashion and home décor e-commerce retailer, faced the challenge of continuing its rapid international growth and increasing sales. To support its digital transformation, the company partnered with vendor Bazaarvoice to implement a customer-centric strategy using user-generated content.

Bazaarvoice's solution involved implementing its Ratings & Reviews service to collect and display customer feedback. A significant portion of the over 800,000 reviews were syndicated from brands within the Bazaarvoice network. This increased consumer confidence and customer engagement, leading to a higher online conversion rate and a positive impact on retail sales for La Redoute.

La Redoute