Case Study: King of Shaves boosts retail reviews and sales with Bazaarvoice

King of Shaves sends 3,000+ reviews to retail sites with Bazaarvoice

King of Shaves, a British manufacturer of shaving and skincare products, faced the challenge of standing out from larger competitors in a crowded marketplace. To gain a competitive advantage, they partnered with the vendor Bazaarvoice to better understand and exceed customer expectations, primarily using Bazaarvoice's Ratings and Reviews service.

The solution involved using the Bazaarvoice Sampling program to send products to a targeted community of consumers, which generated a high volume of detailed, authentic reviews. These reviews were then distributed across the Bazaarvoice Network to major retail partner sites. This strategy resulted in over 3,000 reviews on retail sites, which drove sales increases and provided actionable insights that directly informed product improvements and marketing.

King of Shaves