Case Study: KidKraft improves products and boosts sales with Bazaarvoice

KidKraft achieves 100% review coverage with Bazaarvoice

KidKraft, a manufacturer of children's products, faced the challenge of enhancing its product line and marketing messaging to appeal to parents, who are highly concerned about safety and quality. To address this, they partnered with Bazaarvoice to leverage user-generated content.

Using Bazaarvoice's Ratings and Reviews, Insights and Reports, and Questions and Answers, KidKraft gained valuable customer feedback. This allowed them to make direct product improvements and refine their marketing strategy, resulting in an increase in sales and better products. A key measurable impact was achieving 100% review coverage on retail sites through syndication, amassing nearly 100,000 reviews across the Bazaarvoice network.

KidKraft