Case Study: JBL achieves 100+ reviews and a 4.5 rating with Bazaarvoice Sampling

JBL gathers 100+ reviews with a 4.5 average rating using Bazaarvoice

JBL, a leading audio products brand, faced the challenge of generating rich and compelling customer review content immediately upon the launch of its new line of wireless headphones. To solve this, they turned to vendor Bazaarvoice and utilized its Bazaarvoice Sampling service.

Bazaarvoice implemented a targeted sampling campaign, using its Managed Services to identify and recruit the right audience of consumers to test the product. This solution successfully gathered over 100 reviews with a 4.5 average rating, far surpassing JBL's expectations for participation and generating high-quality, detailed content that was quickly syndicated to retail sites.

JBL