Case Study: Isabella Oliver and Baukjen boost shopper confidence and conversions with Bazaarvoice Galleries

Isabella Oliver and Baukjen inspire customer journeys with Bazaarvoice Galleries

Isabella Oliver and Baukjen, the London-based maternity and lifestyle clothing brands, needed a better way to help online shoppers “try on” products virtually and feel confident buying across their mainly digital stores and new retail presence. Relying on polished professional photography wasn’t enough, so they turned to Bazaarvoice Galleries to showcase real customer images and show styles on a variety of body types.

Using Bazaarvoice Galleries, Isabella Oliver and Baukjen curated user-generated photos from social media and displayed them on product pages, the homepage, and in email campaigns. The brands reported stronger customer confidence and higher revenue from email A/B tests that included galleries, plus higher order value and time on site for shoppers who interacted with gallery content; Bazaarvoice also reports conversion rates can increase by up to 150% when visitors engage with images displayed in Galleries.

Isabella Oliver and Baukjen

Sophie Mattinson

Social Media Executive