Case Study: ICONIC London achieves a 126% lift in conversion rates with Bazaarvoice

Iconic London sees a 126% lift in conversion rates with UGC

ICONIC London, a beauty brand that already relied heavily on social media and user-generated content (UGC), needed a better way to distribute its content across digital channels and turn that engagement into growth. The company wanted to make its social-first approach work more effectively for both brand awareness and revenue, and partnered with Bazaarvoice to do it.

Bazaarvoice implemented Like2Buy on Instagram and Bazaarvoice Galleries on ICONIC London’s homepage and product pages, connecting social and web shopping experiences with shoppable UGC. The result was a 126% lift in conversion rate, an 11% increase in average order value, and a 361% increase in time on site over 12 months, while Like2Buy also helped recover declining Instagram revenue.

ICONIC London

Eleanor Assa

CMO