Case Study: I and love and you boosts pet product reviews with Bazaarvoice Sampling

I and love and you generates 400 reviews with 92% submission rate using Bazaarvoice

The pet food brand "I and love and you" faced the challenge of competing against larger companies in a crowded market while showcasing its premium products. To build consumer trust and drive sales, the brand needed to quickly gather a significant number of high-quality reviews, which it identified as a critical factor for success. They partnered with Bazaarvoice and utilized its Sampling solution to address this challenge.

Bazaarvoice implemented a targeted sampling campaign, sending product samples to a specific group of pet owners in exchange for detailed reviews. This solution generated a 92% review submission rate, yielding 400 reviews with a 4.7 average rating and over 4,500 total reviews through syndication. For "I and love and you", Bazaarvoice's service provided valuable customer insights that directly influenced product development and ensured new products launched with consumer validation, ultimately increasing consumer confidence and sales.

"I and love and you"