Case Study: I and love and you achieves increased review volume and consumer confidence with Bazaarvoice TryIt

“I and love and you” boosts consumer confidence with Bazaarvoice TryIt

I and love and you is a premium dog and cat food brand that needed to prove product quality and compete with larger pet-food companies. Because shoppers—especially Gen X, Gen Z, and millennials—rely heavily on ratings and reviews, the brand faced the challenge of quickly generating a meaningful volume of high-quality consumer-generated content to drive trust and retail conversion.

The company used Bazaarvoice TryIt to send targeted product samples to pet owners in exchange for reviews, then syndicated that content across retail partners and used Bazaarvoice Connections to engage shoppers. The campaign achieved a 92% review submission rate, 400 reviews with a 4.7 average in the campaign, more than 1,000 reviews collected for the brand, and over 4,500 in-channel reviews—insights that improved product decisions, supported launches, and boosted retail performance.

"I and love and you"

Jeremy Dodge

Digital Marketing Manager