Case Study: Merrick Pet Care increases brand consideration and achieves 218% higher return on ad spend with Bazaarvoice

How Merrick increases brand consideration among passionate pet parents

Merrick Pet Care, a leader in natural and organic pet food, faced the challenge of increasing brand consideration among discerning pet parents who heavily research foods and treats. Although awareness was solid, Merrick needed authentic third‑party validation to convince shoppers to choose their products.

Merrick partnered with Bazaarvoice to combine Ratings & Reviews, targeted Advertising, and Sampling—placing review-backed ads in front of in‑market shoppers, mobilizing advocates and retail associates, and collecting product feedback. The campaign drove a 218% higher return on ad spend and a 208% lower cost‑per‑acquisition versus standard creative, generated over 10,000 reviews (88% syndicated to retail sites), improved retail coverage and engagement, and yielded product insights used to refine offerings.

Merrick Pet Care

Pete Brace

VP Communications and Pet Parent Relations