Case Study: L’Occitane achieves greater influencer marketing efficiency and insights with Bazaarvoice

How L'Occitane ran an effective influencer marketing campaign for Christmas, onboarding 53 micro-influencers with the Bazaarvoice affable.ai creator marketing platform

L’Occitane, the natural beauty brand, partnered with Bazaarvoice to improve team efficiency and gain better influencer insights for its 2021 Christmas campaign in Singapore. The company needed a faster way to find and vet high-performing micro-influencers in beauty and lifestyle, while avoiding the time-consuming manual work of outreach, spreadsheet tracking, and trying to separate authentic influencers from fake ones.

Bazaarvoice’s Creator Marketing platform, affable.ai, helped L’Occitane streamline influencer discovery, onboarding, and campaign tracking, with automated monitoring and analytics for posts and stories. As a result, L’Occitane onboarded 53 micro-influencers and achieved an estimated reach of over 400,000 impressions across seven Instagram posts and 80 stories, generating $23K in earned media value.

L'Occitane

Celisse Ng

Marketing Manager