Case Study: Hardys achieves 1,700+ reviews and stronger retailer visibility with Bazaarvoice

Hardys gathers over 1,700 reviews with in-store customer activation

Hardys, the UK’s number one wine brand, faced a common challenge for non-transactional brands: without a consumer-facing e-commerce site, it was difficult to collect ratings, reviews, and other user-generated content. With guidance from Bazaarvoice and its Ratings & Reviews platform, Hardys needed a way to reach offline shoppers and build trust across retail channels.

Bazaarvoice helped Hardys launch an in-store campaign that drove shoppers to a competition microsite, generating over 1,700 product reviews across 15 products and more than 2,500 website entries. Bazaarvoice also enabled review syndication across major retailers, delivering a 2,300% lift in review volume and raising star ratings from 4.32 to 4.59. By using collected UGC in paid ads, Hardys also boosted engagement, drove 10,000 clicks to retail partner sites, and cut cost-per-click by 60%.

Hardys

Alister Dell

Digital Marketing Manager