Case Study: Hairhouse achieves a 35% lift in conversion with Bazaarvoice

Hairhouse sees a 35% lift in conversion rates with a new ratings and reviews strategy

Hairhouse, an Australian retailer of hair and beauty products with more than 4,500 items across stores and online, was looking to modernize its digital experience and boost conversions after a brand revamp. The company also needed to increase ratings and reviews across product pages so shoppers could make more confident purchasing decisions, and it turned to Bazaarvoice for help.

Bazaarvoice implemented its ratings and reviews solution for Hairhouse’s e-commerce store, including post-purchase review request emails and in-store review solicitation. The retailer also added Review Highlights and review quote snippets on category pages to surface sentiment and social proof. With Bazaarvoice, Hairhouse saw a 35% increase in conversion rates on pages with reviews and highlights, plus a 15% lift in average order volume, while saving time through Bazaarvoice moderation.

Hairhouse

Ash Mehta

Head of Technology