Case Study: GlamCorner achieves 30% higher conversions and 50% fewer returns with Bazaarvoice Conversations

GlamCorner drives business growth with consumer-generated content

GlamCorner is a Sydney-based online fashion rental service that lets women rent designer dresses for special events. Their challenge was convincing women who'd never tried renting clothing—who worried about fit, length and quality—to give the service a go and then return as repeat customers.

GlamCorner used Bazaarvoice Conversations to showcase consumer-generated reviews, photos and videos that answer sizing and style questions and build trust. Within three months conversions rose 30%, and within seven months returns and refunds fell by 50%; the program also boosted revenue, fostered a customer community and delivered insights that guided assortment and marketing decisions.

GlamCorner

Dean Jones

Co-founder & Chief Executive Officer