Bazaarvoice
213 Case Studies
A Bazaarvoice Case Study
GlamCorner, an Australian fashion rental service, faced the challenge of convincing new customers to try its novel service and then ensuring a satisfying experience to earn their repeat business. To overcome initial skepticism about renting designer dresses, the company turned to vendor Bazaarvoice and its Conversations product to collect and display authentic customer reviews.
By implementing Bazaarvoice, GlamCorner showcased consumer-generated content, including photos and videos, which provided potential renters with trusted advice on fit and style. This solution delivered a 30% increase in conversions and a 50% reduction in returns and refunds. Bazaarvoice also helped GlamCorner gain valuable insights into customer needs and foster a strong sense of community.