Case Study: Gladiator achieves higher review volume and broader retail reach with Bazaarvoice TryIt Sampling

Gladiator brand accelerates review collection and wins retail shoppers using Bazaarvoice TryIt Sampling

Gladiator, a maker of home and garage storage solutions, faced a common retail challenge: many of its products had few or no consumer reviews and the brand lacked an efficient way to reach shoppers on retail sites where purchase decisions are made. With shopper reliance on authentic consumer-generated content, Gladiator needed a scalable method to build review volume and influence in-channel purchasing.

Gladiator used Bazaarvoice TryIt Sampling to send targeted product samples to engaged consumers, driving a 93% review submission rate and generating more than 250 new reviews with an average 4.8 rating. The turnkey program allowed Gladiator to syndicate reviews across retailers—helping grow its footprint to over 18,000 reviews across a dozen+ retailers—boosting product ratings and providing actionable customer insights for the business.

Gladiator

Michelle Wodarczyk

Brand Marketing