Case Study: GANT reduces return rates by 5% with Bazaarvoice

GANT reduces return rates by 5% with user-generated content

GANT, the US lifestyle fashion brand, wanted to reduce costly online return rates in its e-commerce store, especially as customers often ordered multiple sizes and colors. In early 2017, GANT turned to Bazaarvoice and its user-generated content (UGC) tools to increase customer reviews, add fit-specific fields, and enable Q&A on product pages.

Bazaarvoice implemented a strategic UGC program for GANT that encouraged richer customer feedback and product discussions. The result was a return rate reduction of up to 5% within six months, saving about €300,000 and helping lift sales through better item availability and a 50% increase in sales of retail bestsellers.

GANT