Case Study: Fresh achieves $1.48 million revenue impact with Bazaarvoice

Fresh sees $1.48 million revenue impact from user-generated content

Fresh, the beauty brand known for natural ingredients and modern science, wanted to boost awareness and create a more engaging online shopping experience for customers who can’t test products in person. Fresh worked with Bazaarvoice using Ratings & Reviews and Retail Syndication to help shoppers learn from authentic feedback across its website and retail channels.

With Bazaarvoice, Fresh launched sweepstakes-driven review campaigns, adopted photo-first review displays, and syndicated reviews across global sites and retailers. The result was stronger engagement, 549 new reviews in one month, a 7,702% increase in review volume across channels, a 4.8 average rating versus 4.6 year-over-year, and a reported $1.48 million year-to-date revenue impact with a 10.7% conversion rate.

Fresh

Brittany Uhal

Senior Manager