Case Study: Feelunique drives higher sales and conversion with Bazaarvoice

Feelunique drives $10 million in annual sales with UGC

Feelunique, Europe’s largest online beauty retailer, wanted to improve conversion on product pages and increase sales by expanding high-quality user-generated content (UGC), including reviews and social content. With Bazaarvoice, the company focused on driving more reviews and richer social proof to encourage more purchases and larger basket sizes.

Bazaarvoice implemented solutions including in-mail submission, multi-product submission, Galleries, and Like2Buy to collect, display, and convert UGC across email, site, and social channels. The results included a 288% increase in review submission rate in the first two months, a 140% lift in conversion rate, a 32% increase in average order value, a 375% higher time on site for Gallery users, and more than $10 million in additional e-commerce revenue in the past year.

Feelunique

Carla Martine

Head of Content & Publishing