Case Study: Fairphone achieves a 15,000% review volume lift with Bazaarvoice

Fairphone boosts partner review volume 15,000% with Bazaarvoice

Fairphone, a sustainable consumer electronics company, faced a challenge with its customer feedback system. Their previous platform could not share the detailed reviews from their passionate customer base with their major European retail partners. This left partner sites like MediaMarkt and Cyberport with very few reviews for Fairphone products, hindering their ability to build trust with mainstream shoppers. To address this, Fairphone partnered with Bazaarvoice for a more interconnected review strategy.

Bazaarvoice implemented a review syndication network, using APIs to distribute authentic customer reviews directly to Fairphone's partner storefronts. This solution also streamlined post-purchase review collection. The results were significant, with Bazaarvoice helping drive a 15,000% increase in review volume on partner sites, boosting the presence from just a few dozen to over 1,000 reviews per product and strengthening brand credibility across European markets.

Fairphone