Case Study: EziBuy boosts revenue per visitor with Bazaarvoice

EziBuy boosts revenue per visitor 325% with Bazaarvoice

EziBuy, a New Zealand-based fashion and homeware retailer, faced the challenge of ensuring customer-centricity to drive more sales. To meet this goal, they partnered with vendor Bazaarvoice to implement its Ratings and Reviews and Questions and Answers solutions to gather and leverage user-generated content.

The solution involved using Bazaarvoice to collect over 500,000 reviews and 40,000 answered questions, which provided valuable customer insights and opportunities for product improvement. EziBuy also used the platform to interact with shoppers at scale. This strategy led to a 240% higher conversion rate for visitors who interacted with the content and a 325% increase in revenue per visitor, significantly boosting online sales for Bazaarvoice's client.

EziBuy