Case Study: ELKJØP achieves 429% increase in reviews and 300% conversion uplift with Bazaarvoice Conversations

ELKJØP - Customer Case Study

ELKJøP, the Nordics’ largest consumer electronics retailer with over 280 stores and 9,000 employees, found rapid growth had left it perceived as a faceless corporation and cut off from customer feedback. Needing to move from a corporate monologue to authentic customer dialogue, ELKJØP sought a scalable way to re-engage shoppers and better understand their needs.

Using Bazaarvoice Conversations across its nine websites and social channels—ratings & reviews, Ask & Answer, Facebook integration, incentives and product tester programs—ELKJØP rapidly rebuilt customer engagement. Results were immediate: review volume jumped 429% overnight, site visits rose 160–200% in duration, shoppers exposed to user content were 300% more likely to buy (with average order value +20–30%) and 200–350% more likely to make a second purchase within a month, alongside reduced call-center volume and rich-media reviews from product testers.

ELKJØP

Simen Sundt

Social Media Project Manager, ELKJØP