Case Study: Electrolux boosts shopper confidence with Bazaarvoice ratings, reviews, and syndication

Electrolux boosts retail review coverage to 72% with Bazaarvoice

Electrolux, a major appliance manufacturer, faced the challenge of increasing brand consideration, awareness, and sales at both online and brick-and-mortar retail stores. To address this, they partnered with Bazaarvoice to implement a solution using Ratings & Reviews to collect user-generated content.

Bazaarvoice's solution involved collecting customer reviews from Electrolux's brand sites and syndicating them across its network of retail partners. This strategy placed thousands of authentic reviews on the retail sites where consumers were making purchases. The results were significant, with syndicated reviews accounting for 75% of all reviews on retail sites and a notable rise in 4- and 5-star ratings. This provided shoppers with the confidence to choose Electrolux products, directly fueling both online and in-store sales success.

Electrolux