Case Study: Électro Dépôt achieves stronger customer trust and product improvement with Bazaarvoice

Électro Dépôt makes customer feedback a central pillar of its marketing strategy

Électro Dépôt, the home appliances and multimedia retailer with stores in France, Belgium and Spain, wanted to make customer feedback a core part of its marketing strategy and improve shopper confidence across its online and in-store channels. The company worked with Bazaarvoice to collect and share Ratings & Reviews, Questions & Answers, and translated user-generated content, while also using Insights and Reports to better understand product feedback.

Bazaarvoice helped Électro Dépôt publish reviews across web, mobile, email, campaigns, and store signage, and its Translated Reviews module supported expansion into multilingual markets like Belgium and Spain. The results included reduced customer service calls and product returns, product improvements driven by feedback, and strong review volume in France with 460,000 reviews collected and an average rating of 4.1/5.

Électro Dépôt

Laure Pilliaert

Customer Experience and Relationship Manager