Case Study: El Corte Inglés achieves a 7% conversion lift with Bazaarvoice

El Corte Ingles boosts conversion 7% with Bazaarvoice

El Corte Inglés, Europe's largest department store chain, faced the challenge of translating its renowned in-store customer experience to its e-commerce platform, particularly for its Supermercado grocery chain. To help online shoppers make confident purchasing decisions, the company partnered with vendor Bazaarvoice to leverage user-generated content.

Bazaarvoice's solution involved implementing post-interaction emails to collect reviews and utilizing brand syndication to gather content from its network. This approach generated nearly 30,000 new reviews in the first month and over 700,000 reviews total. The measurable results for El Corte Inglés included a 7% increase in conversion rates on products with reviews, a rise in product review coverage from 12% to 61%, and higher consumer engagement.

El Corte Ingles