Case Study: EGO achieves rapid market leadership with Bazaarvoice consumer content platform

EGO leads the market in its first year with Bazaarvoice

EGO, a new brand of cordless outdoor power equipment, faced the challenge of launching and quickly establishing market leadership with no existing online content or brand awareness. To build awareness and showcase product quality to both retail partners and consumers, they turned to the Bazaarvoice platform.

Bazaarvoice implemented a multi-faceted consumer content program for EGO, utilizing Ratings & Reviews, retail syndication, and Curations for customer photos and videos. This solution helped EGO dominate the competition in sales within its first year, achieving a major lift in online conversion and the highest average product rating at a major home improvement retailer. The Bazaarvoice platform provided the foundation for the brand's continued success.

EGO Brand