Case Study: DSW achieves doubled revenue per visitor and more than twice the conversion rate with Bazaarvoice Curations

DSW uses Bazaarvoice Curations to provide online shoppers with the visual style guidance they experience in stores

DSW, a designer- and brand-name shoe and accessories retailer with more than 500 stores, faced a common e-commerce challenge: how to give online shoppers the same visual style guidance and confidence they get in stores. As Alison Wagner, Digital Product Specialist at DSW, says, customers asked for “more on-the-foot photography, more style guidance, more ‘how-to-wear’ kind of content.”

To solve this, DSW implemented Bazaarvoice Curations to showcase consumer-generated images across its homepage, product and brand pages, and complemented it with Bazaarvoice Ratings & Reviews while promoting social sharing with #MyDSW and in-store prompts. Within six months a majority of visitors engaged with the visual content; those shoppers were more than twice as likely to purchase, spent substantially more per order, millions viewed the combined content, and revenue per visitor doubled.

DSW

Alison Wagner

Digital Product Specialist