Case Study: DSW achieves 2x conversion lift with Bazaarvoice visual content

DSW doubles conversions with Bazaarvoice visual content

DSW, a retail chain known for its wide selection of shoes and accessories, faced the challenge of providing online shoppers with the same visual style guidance they would experience in a physical store. To meet customer demand for more real-world product imagery, they turned to Bazaarvoice and its visual content solution.

Bazaarvoice implemented a solution to collect and display user-generated photos on DSW's website. Shoppers who engaged with this visual content were more than twice as likely to make a purchase and spent significantly more. The integration of this visual content with Bazaarvoice Ratings and Reviews created a powerful combination that boosted consumer confidence and doubled the revenue per visitor.

DSW