Case Study: Dreams achieves 200% higher conversion with Bazaarvoice Social Commerce

Dreams sees a 200% lift in conversion from Bazaarvoice Social Commerce

Dreams, the UK’s leading bed specialist, wanted to increase the quantity and quality of customer reviews and make user-generated content more central to the online shopping journey. Using Bazaarvoice Ratings & Reviews and later Bazaarvoice Social Commerce, Dreams aimed to give shoppers more reassurance during research and improve trust and engagement across its website and social channels.

Bazaarvoice helped Dreams showcase visual UGC through Galleries and Social Commerce, including the #mydreamsbed campaign and homepage galleries. The result was a 200% increase in conversion rate and a 62% rise in average order value, while site engagement also grew as customers spent more time viewing reviews.

Dreams

Octavia Benham

Head of E-commerce