Case Study: Dole achieves 2,300+ reviews and higher conversions with Bazaarvoice

Dole Packaged Foods collects over 2K reviews with new UGC strategy

Dole Packaged Foods, the fruit brand behind products like canned pineapple, smoothie blends, and juices, needed a stronger way to increase awareness across its retail and ecommerce channels. To do that, Dole partnered with Bazaarvoice and its UGC and ratings-and-reviews tools, including ReviewSource, to build a customer review program from scratch and better showcase how shoppers use its products.

Using Bazaarvoice’s always-on ReviewSource, Dole quickly syndicated reviews to retailer sites and boosted recipe engagement through managed sweepstakes. In just seven months, Bazaarvoice helped Dole collect 2,300+ new reviews with a 4.7-star average rating, increase quarterly content from 30–70 pieces to 200–400, and drive a 64% conversion rate lift among shoppers who engaged with UGC.

Dole

Molly Garris

Senior Manager of E-commerce Marketing