Case Study: Hong Kong Import Ltd achieves 250% higher conversion with Bazaarvoice Conversations

Customers Sharing Experiences Bring 250% Higher Conversion Rate For Specialty Website

Hong Kong Import Ltd, a Finnish retailer with a specialty online store for fishing gear, wanted to grow sales by turning expert anglers into a community that could advise beginners. The challenge was building a social platform and seeding enough authentic reviews and conversations to influence buying decisions.

By implementing Bazaarvoice Conversations and launching with 3,000 product reviews, the site made it easy for customers to ask questions, share tips and comment on products—turning experts into advocates. In the first three months visitors who engaged with reviews or Q&A converted 250% more often, the brand profile improved, and the company is now expanding content initiatives and mobile commerce.

Hong Kong Import Ltd

Miika Malinen

eCommerce Director, Hong Kong Import Ltd