Case Study: Urban Decay achieves 237% higher conversion and 230% higher revenue per visitor with Bazaarvoice Conversations

Conversations Lead To Conversion For Urban Decay

Urban Decay, the edgy beauty brand with a vocal base of loyal fans, faced a challenge: it couldn’t participate in or quantify the effect of online word-of-mouth on sales. The company needed a way to capture consumer conversations across channels and turn peer opinions into measurable eCommerce impact.

By implementing Bazaarvoice Conversations across its website, Facebook page and mobile site—and pairing that technology with a community strategy (inviting bloggers, redirecting comments to reviews, and offering incentives)—Urban Decay collected 27,000+ reviews in seven months (avg. rating 4.8), captured reviews on 93% of its catalog, and drove dramatic business results: visitors who engage with reviews are 237% more likely to convert and generate 230% higher revenue per visitor.

Urban Decay

Katherine La Franchise

AVP Digital, Urban Decay Cosmetics