Case Study: Clarins France boosts review volume and achieves 111% conversion lift with Bazaarvoice TryIt

Clarins leverages sampling campaigns to increase sales of key products

Clarins, the French luxury skincare, cosmetics and perfume house, wanted to reinforce its competitive edge by spotlighting anti‑aging products but was struggling to collect fresh, trustworthy customer content to drive online sales and SEO. To address low review volume and out‑of‑date feedback, the brand sought a scalable way to generate real-world testimonials that would improve conversion and communicate product benefits to discerning shoppers.

Clarins ran a Bazaarvoice TryIt sampling campaign, sending products to a select group from a 1,000‑member French community and collecting reviews via its existing Bazaarvoice integration. The campaign delivered 138 reviews in 36 days with a 91% response rate, produced rich, detailed testimonials, and drove a 111% increase in conversion among visitors who read reviews — all with minimal time and financial investment and full compliance with GDPR and authenticity standards.

Clarins France

Marie Renouard

Digital Director